First Impressions

The Daily Post

Every time I open a new post, I re-write the first sentence at least five times, delete it, and finally come back to it. What’s the big idea? The introductory sentence in a blog post is arguably the most important. Its sole purpose is to lead visitors into reading the rest of your post with its succinct and captivating tone.

When writing the introduction to your post, keep in mind that this is your post’s first impression. What can you do to make your post lead, or lede for the journalists in the crowd, stand out?

  • Keep it simple. An ideal lead is about 35 to 40 words long and only a sentence or two. If you write too long of a lead, you may lose some of your readers. Instead, you want to grab their attention as quickly as possible.
  • Be creative. My favorite leads often pull…

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